September 17


How to Self-Promote without Being a Douche

Lets just get the elephant in the room out of the way first.

Self promotion. Most people hate it. Everyone thinks that promoting oneself comes across as spammy and salesly and icky. Yet, as entrepreneurs, we know that if we don’t toot our own horn, then nobody will even notice our amazing business.

Does that sounds familiar? Yups, we’ve all been there and perhaps are still stuck there.

What if I were to tell you that self-promotional is not a verb. Promotion is not something you do. Promotion is just a natural extension of who you are. Interested? Continue watching the video for the # 1 self-promotional strategy that GIVES instead of takes 😉

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Okay, so now it’s YOUR turn. In the comments below I want you to tell me what your fear of self-promotion is and name one person or business who you can promote instead of yourself.


The Fear Around Self-Promotion

Okay, so you why is there such a stigma around self-promotion?

It’s mostly because people who are always promoting themselves seem insincere. And that insincerity is usually because they are operating from a place of fear. They are desperate. They’re scared that if they don’t promote their business, then no one will care. So they have to MAKE people care. But you and I – we know it doesn’t quite work like that.

Instead of approaching promotion from a place of fear, you have to approach it from a place of confidence.

But where do you get that confidence. You get it from a mindset shift.

TWEET: The key to self-promotion is to come at it from a place of abundance, not scarcity.

If you’ve watched “The Secret” or know about the Law of Attraction would know what I’m talking about when I say abundance vs scarcity, but essentially what it means is:

“There’s always more where that came from”.

That means you approach promotion from a place of giving rather than taking. By giving value to others, you give value to your own work.

As Chris Brogan said: Don’t promote yourself. Promote what you can do to help others.

How to Self-Promote by GIVING:

For example, you can give by promoting people or businesses that:

– you admire
– have helped you
– you follow
– who’s work you like
– who’s ethics you believe in

and so on

[TWEET] When you make others shine, you turn the spotlight on yourself as well.

For example, I’ve written a lot of articles about people and companies that I admire, and each time I do, they are appreciative and it becomes the first step in forming a relationship. If I were to approach the Head of Social Media for Tourism Australia, he might not give me the time of day, but since I’ve written an article on his work, the entire Social Media team of Tourism Australia follows me on Twitter.

So the lesson here is to promote others and add value to their work. And in turn you will be promoting your business.

So the next time you need to promote your business, think about who you can help. And then promote them without expecting anything back. Yes karma’s a bitch but also, you get what you give 😉

Your Turn

Are you afraid of self-promotion? Can you think of one other person or business who you can promote? Tell me in the comments who you’d promote and then go do that! Trust me, it’s incredibly powerful.

As always, if you liked this episode, please SHARE with everyone and make sure you’re subscribed to receive one video a week + exclusive discounts in your inbox!





authentic marketing, CMtips, content marketing, self-promote, self-promotion, tourism australia

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