You don't need thousands of subscribers, expensive gear & equipment, lots of videos or a big channel to succeed on YouTube.

You do, however, need to create Authority Videos that attract your Ideal Audience and position you as the Go-To Authority. And you can do that with your first (or next) 10 videos.

Look at these MASSIVE OPPORTUNITIES that happened as a result of creating my first 10 videos on YouTube

When I started my YouTube channel in 2015, I created my first few videos from my bedroom with some basic equipment.

And then I quit. I didn't have a plan and wasn't able to see how to leverage my videos for greater impact.

  • Then in 2016, I applied to one of the biggest marketing conferences in the world - INBOUND - and was accepted, based on a video I'd uploaded to my YouTube channel!
  • Also in 2016, I applied for, and was accepted to be featured in Entrepreneur - a magazine with over 500,000 subscribers!
  • I applied to, and was accepted as an affiliate for TubeBuddy and earned my first $$ from my channel (even before being monetized)
  • I was able to land my first-ever brand deal at $700 as a direct result of my YouTube channel

That's when I finally had my epiphany!

Winning on YouTube wasn't just about views & subs - it was how much credibility you could get from creating videos and how many opportunities can open up for you if you do it right.

Those 10 videos I created initially, went on to position me as a credible authority with topic expertise. 

And my niche wasn’t even YouTube Marketing when I first started!

You don’t actually need to have your final niche dialled in to start.

And because I had this realization, in 2017, I was able to go full force in my YouTube channel and started creating videos consistently.

Because by now I knew the POWER of YouTube (and it went so far beyond likes & subs)

That's when I started going after BIGGER & BIGGER opportunities:

  • I became an affiliate for brands like Camtasia, Teachable, Canva and more.
  • I partnered with brands such as HubSpot, Wave Video, Logitech, TubeBuddy, and many more! 
  • I received my YouTube Certified badge
  • I  built my email list to almost 10,000 subscribers
  • I created a Facebook Group with 4000 members
  • I launched my courses and coaching programs
  • I got invited (and paid!) to speak at some of the biggest video marketing conferences in the world, such as Social Media Examiner, VidCon, VidSummit and more.

And I haven't even mentioned the BIGGEST life change due to YouTube yet: I moved to a paradise island in Portugal on the strength of the business I've built thanks to my YouTube channel.

Truly, YouTube changed my life, and those initial 10 videos showed me how to do it.


Your first (or next) 10 videos can position you as an expert that people want to work with, hire or buy from

Here's how.


YouTube Launchpad

The course that shows you, step-by-step, how to create your first (or next) 10 professional videos that attract your ideal audience and position you as the go-to authority in your field

YouTube Launchpad is an online course that will show you exactly what your first 10 videos should be and how to create them, so that you are perceived as an authority immediately.

I designed YouTube Launchpad for online entrepreneurs (such as coaches, consultants, etc) and solopreneurs who are creating and running a channel by themselves (or with limited support).

Typically, you want to build your personal brand with YouTube and use your videos to attract your ideal audience.

This course will take you from being unsure and inconsistent with YouTube to knowing EXACTLY what videos to create to attract your target audience.

Most YouTube courses focus on getting you to increase your views, subscribers and likes.

This course, however, goes beyond the vanity metrics and focuses on getting you quality views from your ideal audience so that you can build a strong personal personal brand from your channel and become the go-to authority in your field.

Having a strong personal brand on YouTube positions you to then create your digital products, offer courses or memberships, become a sought-after consultant, coach or speaker, author a book, get invited for interviews, get brand deals and affiliate commissions, start your own online store, and so much more!

You can power up your entire personal brand with video after taking YouTube Launchpad!

If your goal is to share your knowledge and expertise, appear credible and trustworthy and become the go-to authority in your field, then YouTube Launchpad is for you!

Course Modules

Take a look at what's inside YouTube Launchpad...


Module 1: CREATE a Brand Identity

Module 01 will launch you off to a flying start! You'll have a cohesive "look & feel" to your channel by ensuring your channel name, header, tagline, avatar and description all come together to give that branded professional look and give your viewers a great first impression of you!


Module 2: OPTIMIZE your Channel

Module 02 will see you ready to share your channel with the world! You'll have optimized all your YouTube settings, created your channel trailer and know your top 3 content pillars, so that anyone landing on your channel will know exactly what your channel is about and who it's meant for. 


Module 3: STRATEGIZE your First 10 Videos

Module 03 will set you up to know what your first video topics are going to be. You'll also discover where views come from and how to find high-value topics that will appeal to your target audience and position you as an expert.


Module 4: BRAINSTORM the 3Ts (Topic, Title & Thumbnail)

Module 04 will show you a system for creating clickable titles and thumbnails that are driven by emotions and algorithms combined. You'll use a framework called the Emotional Needs Framework to craft compelling messaging that directly taps into your audience's trigger points.


Module 5: WRITE your Script (for Retention)

Module 05 will show you a simple storytelling framework to write video scripts quickly and efficiently. It'll show you the most important parts of your script and how to write them, as well as showing you how to craft retention triggers to ensure viewers watch longer and stay on your channel longer.


Module 6: RECORD your Video

Module 06 will make you feel like your authentic self on camera! You'll get info on how to shoot with the equipment you already have as well as what to purchase in the future to level up. You'll have created a quality PRO video that you're excited to share.


Module 7: EDIT for Clarity & Watch Time

Module 07 walks you through how to edit your video from start to finish in a way that's simple to understand and easy to implement (even if it's for your first time editing). You'll learn simple ways to keep your audience's attention on your video longer.


Module 8: UPLOAD for Distribution

Module 08 will show you the best way to share your video on YouTube and all other media platforms, such as email, and social media. You'll learn how to convert 1 video into multiple pieces of content for wider distribution and visibility.


Module 9: TRACK your Performance

Module 09 will have you create a performance tracking sheet that will enable you to track and gauge the performance of your videos and your channel. You'll know what metrics to keep track of, where to find them and how to read the data and insights from YouTube.

Check out what my clients are saying about YouTube Launchpad and it's value

Sharron Gilty

The SalonChat

I can't stop, I won't stop!

Stacey Davidson

Virtual Job Search Coach

I tripled my activity & responses within a few days!

Karem Mieses

Productive Boss Life

YouTube finally makes sense to me!

Jarrell Green

Marketing for Digital Agencies

Salma breaks things down into bite-sized pieces so you don't get overwhelmed

Here’s What You’ll Get When You Join

YouTube Launchpad


Unlike a lot of courses that rely just on text with audio narration, YouTube Launchpad contains full video lessons. You'll be able to see videos of both me, as the host, and my computer screen so you can follow along.


YouTube Launchpad contains missions to complete throughout the course. These missions are meant to guide you on the steps, in order, to progress to the next round. They are fun, shareable & will keep you engaged!

software discounts

You'll receive a free 30 day TubeBuddy Legend license (the highest tier), and a discounted coupon for Camtasia (editing software)

members-only facebook group

You'll get full access inside our Facebook Group where you'll share your progress, celebrate your wins and get guidance and support as and when you need it.


YouTube Launchpad One-Time Investment


(limited time offer)

VAT + taxes applicable

  • Full Access
  • Immediate Start
  • Software Discounts
  • Members-Only Facebook Group
  • All future updates to the course included
  • Access to monthly office hours (live Q&A calls)
money back

100% Satisfaction-Guarantee.

If in the first 3 days (72 hours) after purchase, you decide that creating a YouTube channel is NOT what you want to do, or that YouTube Launchpad is NOT the course for you, then I’ll give you a refund right then and there, NO QUESTIONS ASKED.

What sets YouTube Launchpad apart from other programs?


It doesn’t focus on increasing vanity metrics as your main goal. Rather you will achieve the subscribers and views vanity metrics as a RESULT of what you implement inside this course

Long-term success

It focuses on creating long term success for your business and brand by helping you create authentic content that you are passionate about, and energized by

Attracts ideal audience

 It helps you create content that will attract your ideal audience - one that will appreciate you, talk about you, advocate for you, and buy from you

gets you quick wins

It helps you create quick wins to keep you motivated and consistent with your production. When you see your videos bringing in the results you seek, you’ll be more consistent and motivated to keep creating videos to inspire and educate others

real life examples

Inside Launchpad, you'll see real examples from my client's channels and their results after implementing my strategies. You'll learn from all our collective mistakes!

Short lessonS

No one has time to sit through days of content! YouTube Launchpad consists of several short lessons (mostly under 5 mins) to get you the info you need so you can take action immediately.

But don't just take my word for it! 

Check out these clients results for yourself

Valentina Manini

IFS Practitioner & Life Coach

My channel is set up and ready to go!

Jewel Reeves

Travel Blogger

First video done!

"Learning so much I didn't know!"

"OMG, the click through rate is insane!"


who is this course for?

This course is best suited to online entrepreneurs. If you are a coach, consultant, author, speaker, trainer, or a personal brand in any capacity, this course is tailor made for you!

who is this course not for?

This course is not for "YouTubers" - people who primarily want to make money from YouTube AdSense. This course is not for you if you are a hobby video creator or are using YouTube to dump content from elsewhere.

will it work in my niche?

I've taught clients in diverse fields such as career psychology, marriage counselling, movie script writing, cooking, health and nutrition, app development, barbering, and even pizza restaurants! The course follows a proven system that works in any niche provided you are going to put in the work.

will i need to buy hardware/software to implement this course?

I typically recommend starting with what you have because the more tech you add, the steeper your learning curve will be. That said, I do recommend using TubeBuddy's paid version for keyword research since that's an essential part of the course (a link for a 30 day trial period is included in the course). Anything else is optional.

what's the difference between this course and your free youtube videos?

The course follows a methodical step-by-step structure laid out in specific and very practical detail. All you have to do is implement it exactly as I've laid it out to build the foundations of your channel and brand. The YouTube videos are pieces of the puzzle; the course is the whole dang blueprint!

how long do I have access to this course?

Hopefully, as long as the Internet and YouTube exist ;)

What happens after I've created my first 10 videos?

Hopefully, you go on to create your next 10, and then 10 more and 10 more and so on. The foundational lessons you'll learn from this course can be scaled to achieve the growth you desire!

One day? or Day One. You Decide.

Stop procrastinating. Start your channel the right way. Join YouTube Launchpad today

Real entrepreneurs are purchasing and using YouTube Launchpad. Join them?

"That tagline did it!"

I gotta tell you. Getting my tagline right has opened up years of consternation and allowed me to see very clearly how this all needs to come together. I think the key for me is the way you organise your thinking around branding. You put first things first. That first step was a big one for me. In my practice working with people I do two very distinct things but I could never determine how they came together from a messaging standpoint. That tag line did it! Thanks again.

Mark Waller

Marriage Counsellor & Psychologist

"I made more headway on Week 01 than in Past 12 months"

Miquette Dobros

Sales Coach

"Best investment I've made in building my brand"

Lizette Ojeda

Psychologist & Career Strategist

"Thousand times more useful than I imagined"

Penny Castle


"I took Salma's course and it changed everything"

J.C Admore

Creator of the AdMore method for Screenwriters

"Each video does get easier"

I was able to knock one video out the first week of August in about 8 hours. That felt pretty good. On Monday, for the first time, I batch recorded two videos. I published one late Tuesday, and it feels really great to know I already have next week’s video recorded. Each video does get easier.

And, surprisingly, during the last 30 days I picked up 23 new subscribers to my email list. I have no clue what triggered the sudden increase in subscribers but I feel encouraged and determined to keep at this video business!

Thank you Salma Jafri for showing the way!

Robert Weaver

Founder of the Magic Cover Letter

"Her course was a driving factor for us to just do it and move forward"

Kenny & Joann

Certified Nutritionist / Certified Raw Vegan Chef

But Salma, what if it doesn't work for me? Or I don't have time to take another course.

Or I can't afford it just yet. Or I'm not sure about my niche. Or...or...or...

Look, you want to grow your visibility & authority with YouTube, but you don't want to put in the time, money or resources? Hmmm.

The hard truth is if you want something you've never had, you have to do something you've never done.

You have to jump in, scared. You know you need help, but you're scared to go all in.

Let's call it what it is - FEAR.

It's okay to be scared. I was too. And I'm not somebody who had any unique powers. The only difference is that I DECIDED to do whatever it takes to grow my channel and my business. I COMMITTED TO ACTION in spite of the fear.

That's all I'm asking you to do. COMMIT and take action on your dreams.

It all starts with the first step. Ask yourself "If not now, then when?" There will always be a reason to procrastinate. You just have to start before you're ready.

I believe in you. I believe you are here because you want it bad enough.

With a little bit of tough love,