One of the most asked questions by smart content creators looking to leverage their content is: Can I use my Periscope live video and place it on Facebook? Can I place it on YouTube? What about on Instagram?
Look, let me tell you 2 things about social media:
Thing 1: Using the same content on multiple platforms is SMART.
Thing 2: But you have to respect the platform! Social media platforms are all slightly different and what works on one might not work in the same way on another.
Now, you can absolutely upcycle your scopes to FB and YouTube and vice versa but there’s a strategy to get the best results from it. In this video I’ll show you exactly how to do this in a way that leverages the strengths of each social platform and allows you still work smarter, not harder!
One video, cooked 4 ways, coming right up!
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How to Upcycle your Live Periscope Broadcast for YouTube, Facebook and Instagram
All rights let’s start with your Periscope video. You did a live scope, gave some great nuggets of info, dropped some value bombs and so naturally you’re pumped to share that same video everywhere.
Not so fast Speedy Gonzales.
First, you gotta Upcycle that video to for the next platform you want to share it on. Why?
Because you’re serving different audiences with different exoectations. And each platform has its own algorithm so what works on, say, Periscope won’t necessarily work as-is on YouTube.
1. Periscope to YouTube
Live video typically includes a lot of chit chat, idle banter, greetings to friends, meeting new folks, random comments, maybe even shaky video quality, possibly interruptions and just so many more distractions. People who watch you on Periscope WANT to interact with you, so all this interaction is good on the scopes. But when you take that same video and place it on YouTube, a few problems start to crop up.
YouTube measures the quality and ranking of your video by a factor called audience retention. This measures how long are people watching your videos. And YouTube rewards you with better/higher rank if people watch your video through to the end.
When a YouTube viewer lands on your copy/pasted Periscope video, all that idle banter and chit-chat is likely going to turn them off. Remember you have just a few seconds – some say just 5 seconds – to hook a new viewer. And if they’re already bored, they’re not gonna wait till the 4 minute mark when you finally start your content. It’s a cold audience on YouTube and you need to grab their interest right away by diving into the content.
The other thing is that Periscope videos just look horrible on YouTube, with those black bars on the side. Because oriecope records vertical video and YouTube is horizontal landscape format.
2. Periscope to Facebook
You can certainly share a link to your scope on Facebook (profile or page) but again, remember, your Facebook audience likely already knows you and contains friends and family. As opposed to your Periscope audience which came from Twitter and is following you based on mutual interests.
So sharing your Periscope video as-is on Facebook will depend on your content and how it’ll be perceived by a warmer (Facebook) audience
3. Periscope to Instagram
IG only allows 60 seconds and is typically not a platform to teach something. It’s a platform to share your life, your story, what’s happening with you and a place to inspire and motivate others to follow you. So placing your scope on Instagram will likely not work.
So, what can you do?
To answer that, we first need to understand what kinds of videos work on which platform?
Here’s a quick re-cap:
Periscope: interactive videos
Facebook: native to Facebook, contain captions
Instagram: humorous, day in life, lifestyle, bloopers, fun, quirky
YouTube: hero-hub-help content (big impact, educational, inspirational)
One smart trick to save you time
Work with content themes. And work up different perspectives for each platform. Come up with a core theme, let’s say your theme is “how to write an e-book”.
On Periscope you can talk about all the ways in which your book drives visibility and income for you. On Facebook you can show a quick captioned video with your book writing process and fun shots such as the cover image. On YouTube you can give tips on how to create your book in 7 days. And on Instagram, you can host a book giveaway contest to everyone who replies and comments within 24 hours.
The same core content worked in 4 different ways for different platforms and different audiences. Respect the platform. Respect your audience.
Smart content creation needn’t be more time consuming but it does require some fore-thought. In the comments I would love to know what core themes and ideas you can create across your social media platforms. And if you need a head-start with planning out your content, I’ve got a great free resource that will help you get started: How To Create 40+ Pieces of Content from 1 Core Idea.