tourism australia Archives - Salma Jafri

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How to Self-Promote without Being a Douche

Lets just get the elephant in the room out of the way first. Self promotion. Most people hate it. Everyone thinks that promoting oneself comes across as spammy and salesly and icky. Yet, as entrepreneurs, we know that if we don’t toot our own horn, then nobody will even notice our amazing business. Does that [...]

9 Content Marketing Tips from Tourism Australia

Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? That was the question facing Australia back in 2010 when they embarked on their ambitious “There’s nothing like Australia” campaign. Now in 2013, Tourism Australia has the most popular destination page on Facebook, with more [...]