Why asking “How Much Content Should I Create” is the wrong question!

So you've decided that you'll be using content marketing as part of your marketing efforts. Great! So you start to plan your content. Hmmm. Okay, this is a lot of work, you think. Wow, I'm going to need to create a large volume of content to keep up with [your competitor]. Dammit, screw this, I can't [...]