digital marketing Archives - Salma Jafri

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How to Get What you Want – the Principle of Reciprocity

I've always been fascinated by how much of a role everyday psychology plays in marketing. There are so many cool ways to apply basic human behaviour to become a better marketer, and today I want to share one super-cool technique with you! It's called the "principle of reciprocity" and psychologists believeĀ it's so powerful that it's [...]