In economics class, I studied a phenomenon called "the law of diminishing returns" which stated that increased efforts yields better/higher results, but only up till a certain point. Once this optimal point has been reached, more effort will not actually yield in better results. In fact more effort will mean lower results. Yikes! I know [...]
Content + Marketing = Content Marketing. The first part of the process is creating content, and the second part is marketing. But often most people confuse "marketing" with distribution. In my opinion, marketing your content can further be broken down into two parts: Distribution + Promotion. Distribution is simply the logistics of placing your content [...]
A reader recently asked me the million dollar question: "Let's say you have zero dollars to invest in marketing, not a cent. How would you get your brand out there?" - Kellie Glad you asked Kellie! I present to you my 8-steps in marketing your business online without spending a single penny and without it [...]
THE PROBLEM: You love your business but dread marketing. The real problem then, is that you don't equate marketing as a good thing. Years of spamming and sleazy tactics have conditioned us to believe that marketing is something to be afraid of or something to stay away from. But at the heart of it you [...]
Everything I know about marketing I learned from my kids. It's true! At it's most basic, honest level, building a relationship with your customers is all about doing the following things: 1. Listening When my daughter was 5 years old she once quoted to me word for word an argument that my husband and I [...]
Lets just get the elephant in the room out of the way first. Self promotion. Most people hate it. Everyone thinks that promoting oneself comes across as spammy and salesly and icky. Yet, as entrepreneurs, we know that if we don’t toot our own horn, then nobody will even notice our amazing business. Does that [...]
I am absolutely sick of everyone giving this "sage" advice about creating quality. "Oh you should always create quality content", they say. "Make sure your content is valuable", they lecture. *eyeroll* Yeah Yeah Yeah. But what no one adds to that is: WHAT makes your content so valuable and full of quality? That's precisely what [...]
Have you ever wondered why we listen to some people and not others? One of the key reasons is because we typically listen to people we like and trust. The same is true for companies. The more authentic the message, the more likely we are to pay attention to it. When you want to REALLY [...]
I've always been fascinated by how much of a role everyday psychology plays in marketing. There are so many cool ways to apply basic human behaviour to become a better marketer, and today I want to share one super-cool technique with you! It's called the "principle of reciprocity" and psychologists believe it's so powerful that it's [...]
Today, we go back to basics. Before you jump on the content bandwagon, it's important to know that CM is not just another fad. It's not just the newest, coolest form of marketing (although I do think it's pretty cool). It's a very sustainable, results-oriented, focused form of ethical marketing that can majorly impact your [...]