content creation Archives - Salma Jafri

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How to Find your Content Sweet Spot: The Concept of MED

In economics class, I studied a phenomenon called "the law of diminishing returns" which stated that increased efforts yields better/higher results, but only up till a certain point. Once this optimal point has been reached, more effort will not actually yield in better results. In fact more effort will mean lower results. Yikes! I know [...]

What is Valuable Content and How Can I Create It?

I am absolutely sick of everyone giving this "sage" advice about creating quality. "Oh you should always create quality content", they say. "Make sure your content is valuable", they lecture. *eyeroll* Yeah Yeah Yeah. But what no one adds to that is: WHAT makes your content so valuable and full of quality? That's precisely what [...]

How to Create Less, Promote More

I'm putting out this video 2 weeks after the last one. I promised you 1 video a week. But for circumstances that outmanoevered me, I had to wait 2 weeks. This is ironic because  this episode is about creating less to avoid being overwhelmed. Was I overwhelmed last week? Absolutely. Did my ability to put out consistent [...]