How can you become consistent with something you want to do? We've all been there. You start a new project with the best intentions but then life gets in the way. Work starts to pile up. Commitments need to be juggled and it all starts to become too much and it all falls through the [...]
In economics class, I studied a phenomenon called "the law of diminishing returns" which stated that increased efforts yields better/higher results, but only up till a certain point. Once this optimal point has been reached, more effort will not actually yield in better results. In fact more effort will mean lower results. Yikes! I know [...]
Clarity is power. When you clearly tell your brain to go after something, it DOES! When I decided to have a baby, suddenly all I could see were babies around me. Similarly, when I decided on the car I wanted to buy, suddenly a lot of people seemed to be driving that car on the [...]
Jess has a problem that plagues many smart entrepreneurs and marketers. She's created an epic piece of content that she wants everyone to see, but if she shares the same post with the same wording everywhere, won't that annoy people who follow her on more than one channel? And won't they get turned off seeing multiple messages from [...]
A reader recently asked me the million dollar question: "Let's say you have zero dollars to invest in marketing, not a cent. How would you get your brand out there?" - Kellie Glad you asked Kellie! I present to you my 8-steps in marketing your business online without spending a single penny and without it [...]
I am absolutely sick of everyone giving this "sage" advice about creating quality. "Oh you should always create quality content", they say. "Make sure your content is valuable", they lecture. *eyeroll* Yeah Yeah Yeah. But what no one adds to that is: WHAT makes your content so valuable and full of quality? That's precisely what [...]
I'm putting out this video 2 weeks after the last one. I promised you 1 video a week. But for circumstances that outmanoevered me, I had to wait 2 weeks. This is ironic because this episode is about creating less to avoid being overwhelmed. Was I overwhelmed last week? Absolutely. Did my ability to put out consistent [...]
So you've decided that you'll be using content marketing as part of your marketing efforts. Great! So you start to plan your content. Hmmm. Okay, this is a lot of work, you think. Wow, I'm going to need to create a large volume of content to keep up with [your competitor]. Dammit, screw this, I can't [...]