CMtips Archives - Salma Jafri

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6 Content Marketing Tips for Beginners

Content + Marketing = Content Marketing. The first part of the process is creating content, and the second part is marketing. But often most people confuse "marketing" with distribution. In my opinion, marketing your content can further be broken down into two parts: Distribution + Promotion. Distribution is simply the logistics of placing your content [...]

How to Be Authentic in your Business and Marketing

THE PROBLEM: You love your business but dread marketing. The real problem then, is that you don't equate marketing as a good thing. Years of spamming and sleazy tactics have conditioned us to believe that marketing is something to be afraid of or something to stay away from. But at the heart of it you [...]

Why Teaching is the New Marketing

It is REALLY hard to jump into the mindset to persuade someone to buy from you. First off, you have to have mind-blowing powers of conviction. And second, you really have to believe that your solution is the best thing since sliced bread. And THEN you have to talk about your product constantly and how [...]

How to Self-Promote without Being a Douche

Lets just get the elephant in the room out of the way first. Self promotion. Most people hate it. Everyone thinks that promoting oneself comes across as spammy and salesly and icky. Yet, as entrepreneurs, we know that if we don’t toot our own horn, then nobody will even notice our amazing business. Does that [...]

What is Valuable Content and How Can I Create It?

I am absolutely sick of everyone giving this "sage" advice about creating quality. "Oh you should always create quality content", they say. "Make sure your content is valuable", they lecture. *eyeroll* Yeah Yeah Yeah. But what no one adds to that is: WHAT makes your content so valuable and full of quality? That's precisely what [...]