branding Archives - Salma Jafri

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How to Name your Ideas to Stand Out in Business

I lust after programs with cool-sounding names. And I’m not alone. Psychology tells us that giving your idea - a product, course, a book, a website, a program, a service, an app, etc - an actual and unique name will increase the chances of it being memorable and curiosity-inducing. Let's see how the pros do it. Watch [...]

What Are You REALLY Selling?

The other day I was sitting across from a prospective client and he said "we want to re-brand". "Why?" I asked him. Because we want to sell more pizzas. Can you help us come up with a marketing slogan? Ok, but what are you REALLY selling? Umm, pizzas. I just told you. No, what are you REALLY [...]