July 18


Video Production Steps: How to Plan & Market Videos

The Importance of Having a Production Schedule

Failure to plan is planning to fail, right? You know you’re never going to knock out those videos if you don’t plan and prioritise them and stick them in your calendar. In this video, I want to show you what my production schedule looks like (both in the studio and while I’m travelling) so you can see how important it is to plan everything beforehand and how much time I spend on what.

Take a peek inside my schedule….

Task 1: Batch Scripting Based on Themes (about 2-3 hours, once a month)

It all starts with brainstorming topics and deciding what I want I want to speak about. I love working with monthly themes as that keeps things neat and simple to execute. It also helps to build a story arc and is easier to slot into a playlist so my audience can watch more than 1 video on the topic.

I use Bubbl.us to mind map my topics and Evernote to script them out.

Task 2: Production & Filming (about 4-6 hours, once a month typically)

I’m a huge proponent of working smarter and batch filming falls right into that category. This way I can do hair and makeup once and then select 4 outfit changes to complete the videos. Production on set usually involves a green screen backdrop, but while I’m on vacation, I try to make use of my natural surroundings and make the most of the place I’m in.

Task 3: Editing (about 2-4 hours per video)

My husband, Ali, edits all my videos on Adobe Premier CC. My studio shoots are time-consuming to edit because of the green screen, but this video has a natural background and is being shot on a GoPro with a built-in mic, so the editing for this will mainly include the following elements: image stabilisation, audio control, color correction and cutaway footage added later on (mostly screenshots for this one to show processes)

Task 4: Marketing & Promotion (about an hour everyday, all week)

Once the video is published, is when the hard work and the fun part really begins for me. I get to talk about the video and it’s content from a myriad of different viewpoints and on different channel and formats. I publish the written script as a blog post, send the video as an email to my subscribers, talk about it on on all my social channels, including Facebook Group, Facebook Page, Facebook profile, Twitter, Instagram, etc.

If you’d like to see my schedule, you can download the following:
How to Create 40+ Pieces of Content from 1 Core Idea
The 7 Day Upcycling Plan

Both these downloads will help you plan out your video production schedule so you can plan and market your videos in an effective way.

Your Turn

How do you plan your videos? Do you use any time-saving procedures? Do you have any special challenges? Join the discussion over on my Facebook Group “Personal Branding with Video




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  • Great post, Salma! The steps involved in the production process are an important part of any business, and it’s great to see the focus on this topic. I especially appreciated the clear and concise overview of the different stages involved in production.

    One actionable tip I would add is to continually evaluate and optimize your production processes to ensure efficiency and effectiveness. This could involve using data and analytics to track production performance and to identify areas for improvement, as well as experimenting with new technologies and processes to increase efficiency and reduce waste.

    It’s also important to establish clear and effective communication channels between different departments and stakeholders involved in the production process. This can help to ensure that everyone is working together effectively, and that any issues or challenges are quickly identified and addressed.

    Another important consideration is quality control, and it’s important to establish robust and comprehensive quality control processes to ensure that your products and services are of the highest quality. This could involve regular testing and inspection, as well as implementing feedback mechanisms to continuously improve quality over time.

    Finally, consider the environmental impact of your production processes and explore ways to reduce waste and minimize your environmental footprint. Whether it’s through energy-efficient production processes, the use of eco-friendly materials, or supporting environmentally responsible initiatives, reducing your environmental impact can help to protect the planet and to build a sustainable future.

    Thanks again for the valuable tips, I look forward to reading more from your blog on this important topic!

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