July 21


How to Find your Content Sweet Spot: The Concept of MED

In economics class, I studied a phenomenon called “the law of diminishing returns” which stated that increased efforts yields better/higher results, but only up till a certain point. Once this optimal point has been reached, more effort will not actually yield in better results. In fact more effort will mean lower results. Yikes!

I know that many of us think about how much content to create. Wouldn’t it be great if there were a way to determine the optimal point of effort, so you could create just enough content that your audience enjoys without being annoying?

There is – and it’s called the MED! Watch below to find out.

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Okay, so now it’s YOUR turn. In the comments below tell me how you plan to determine your content sweet spot using the MED concept?


How Much is Too Much

I wanted to buy this online course. I knew the material was solid. I thought the presenter was knowledgable. I believed the course would help me. So I signed up to receive email updates.

But what happened next is that I started receiving up to 3 emails a day and over 20 emails a week from this course creator. It was just too much! Soon my inbox was flooded with sales-y emails by her.

All those emails said was “buy buy buy buy buy buy” (ugh, just saying that so frequently hurts my ears).

I ended up not buying.

We all have a minimum threshold level.

We all have a breaking point.

We al have a point where we say “okay, enough!”

Where things start to get annoying.

Where they become a nuisance.

Where we turn away.

How do you know when it all becomes too much?

The Minimum Effective Dose

The minimum effective dose (MED) is defined as the smallest dose that will produce a desired outcome.

Anything beyond the MED is wasteful. To boil water, the MED is 100°C at standard air pressure. Boiled is boiled. Higher temperatures will not make it “more boiled.” Higher temperatures just consume more resources that could be used for something else, something more productive perhaps.

How to Find the Minimum Effective Dose for your Content

This is an important concept for all of us. We need to know:

– how many blog posts to write in a week
– how many social updates to make
– how many emails to send
and so on.

In creating all this content, you need to find your content sweet spot. The sweet spot is the place where you’ll be seeing the highest amount of positive returns on your efforts.

To find the sweet spot, you must turn to your analytics and ask yourself:

– at what point do my Facebook page updates result in a higher than usual number of unlikes?
– at what point are my email subscribers unsubscribing?
– at what point are my video watchers not watching any more?
– at what point are people not scrolling all the way down to read my full blog post?

Analytics are your best friend when trying to determine the sweet spot of your content.

Remember, you have limited resources, so use them to create just enough content that will get you the results you need.

As always, if you enjoyed this video please subscribe to email updates and receive a free guide on 25 free and feel-good ways to authentically promote your content. Check out my content strategy course if you want to create content that helps smash your business goals.




content creation, content marketing, content marketing tips, content sweet spot, how much content to create, law of diminishing returns, med, minimum effective dose, tim ferriss

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