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6 Content Marketing Tips for Beginners

Content + Marketing = Content Marketing. The first part of the process is creating content, and the second part is marketing. But often most people confuse "marketing" with distribution. In my opinion, marketing your content can further be broken down into two parts: Distribution + Promotion. Distribution is simply the logistics of placing your content [...]

Marketing is Not a Department!

Marketing is not a department; its human behaviour. Marketing is not some special thing you do in isolation of the rest of your business efforts. Marketing is the face of your brand....anyone who comes into contact with your company forms an opinion - good or bad - about it. Marketing is not selling - it [...]