Upcycling is when you convert content from one format to another (such as from a text blog post to a video) for the purpose of adding value and brining that piece of content into circulation again.

1. ​Upcycling content has SOOO many benefits.1. It allows you to free your time to focus on what you do best: create original content that establishes you as an authority in your niche.2. It’s super fabulous for SEO. Now instead of just text results, you can get your content showing up for video results, podcast results, image results and more. It’s like you just 10-xd your content!3. It’s amazing for extended reach. If 10 people love your content, what are the chances that a 100 more will like it too? 1000 more? Tens of thousands more? But those people are not finding your content because you’re focusing on creating more content rather than promoting what you’ve already created. With upcycling, your content works harder for you so that more people who need to see your message, actually get to see it.4. It’s perfect for extended visibility without being annoying. It allows you to promote your work without being repetitive or spammy. Each piece of upcycled content creates perspective and puts your message in a different dress. I call it the “dressing up” strategy. You dress differently for each occasion you attend, so why not dress up your content to attend a different social network’s party?5. It allows your audience to choose to consume your content in their preferred format. Some people like to read. Others like to watch. Still others prefer to listen. By upcycling your content into many different formats, you cater to your audience in the way they choose to consume content.