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The Fear of Not Being Good Enough: Why Should Anyone Buy From Me?

“Why would anyone buy from me?” This question seeps into our minds in almost any profession. In any industry. And for just about any product or service.

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How to Be Authentic in your Business and Marketing

THE PROBLEM: You love your business but dread marketing. The real problem then, is that you don’t equate marketing as a good thing. Years of spamming and sleazy tactics have conditioned us to believe that marketing is something to be afraid of or something to stay away from. But at the heart of it […]

Why Teaching is the New Marketing

It is REALLY hard to jump into the mindset to persuade someone to buy from you. First off, you have to have mind-blowing powers of conviction. And second, you really have to believe that your solution is the best thing since sliced bread.

And THEN you have to talk about your product constantly and how […]

Everything I Know about Marketing I Learned from my Kids

Everything I know about marketing I learned from my kids.

It’s true!

At it’s most basic, honest level, building a relationship with your customers is all about doing the following things:
1. Listening
When my daughter was 5 years old she once quoted to me word for word an argument that my husband and I had had a […]

How to Self-Promote without Being a Douche

Lets just get the elephant in the room out of the way first.

Self promotion. Most people hate it. Everyone thinks that promoting oneself comes across as spammy and salesly and icky. Yet, as entrepreneurs, we know that if we don’t toot our own horn, then nobody will even notice our amazing business.

Does that sounds […]

What is Valuable Content and How Can I Create It?

I am absolutely sick of everyone giving this “sage” advice about creating quality. “Oh you should always create quality content”, they say. “Make sure your content is valuable”, they lecture. *eyeroll*

Yeah Yeah Yeah. But what no one adds to that is: WHAT makes your content so valuable and full of quality?

That’s precisely what I’ve […]

How to Create Less, Promote More

I’m putting out this video 2 weeks after the last one. I promised you 1 video a week. But for circumstances that outmanoevered me, I had to wait 2 weeks.

This is ironic because  this episode is about creating less to avoid being overwhelmed.

Was I overwhelmed last week? Absolutely.

Did my ability to put out consistent content suffer? […]

How to Speak in your Customer’s Voice to Inspire Trust

Have you ever wondered why we listen to some people and not others?

One of the key reasons is because we typically listen to people we like and trust.

The same is true for companies. The more authentic the message, the more likely we are to pay attention to it.

When you want to REALLY connect with […]

How to Get What you Want – the Principle of Reciprocity

I’ve always been fascinated by how much of a role everyday psychology plays in marketing.

There are so many cool ways to apply basic human behaviour to become a better marketer, and today I want to share one super-cool technique with you!

It’s called the “principle of reciprocity” and psychologists believe it’s so powerful that it’s literally […]

How to Write Great Headlines for People and Search

Most of us know the power of a great headline. But have trouble getting it right.

Sometimes it’s too wordy. Other times too vague. Sometimes it doesn’t convey the essence of what we mean. Or maybe it just sounds too boring.

How great would it be if we had a formula to plug a headline into?

What about […]