Jess has a problem that plagues many smart entrepreneurs and marketers. She’s created an epic piece of content that she wants everyone to see, but if she shares the same post with the same wording everywhere, won’t that annoy people who follow her on more than one channel? And won’t they get turned off seeing multiple messages […]
I lust after programs with cool-sounding names. And I’m not alone. Psychology tells us that giving your idea – a product, course, a book, a website, a program, a service, an app, etc – an actual and unique name will increase the chances of it being memorable and curiosity-inducing.
Let’s see how the pros do it. Watch […]
“Why would anyone buy from me?” This question seeps into our minds in almost any profession. In any industry. And for just about any product or service.
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THE PROBLEM: You love your business but dread marketing. The real problem then, is that you don’t equate marketing as a good thing. Years of spamming and sleazy tactics have conditioned us to believe that marketing is something to be afraid of or something to stay away from. But at the heart of it […]
It is REALLY hard to jump into the mindset to persuade someone to buy from you. First off, you have to have mind-blowing powers of conviction. And second, you really have to believe that your solution is the best thing since sliced bread.
And THEN you have to talk about your product constantly and how […]
Everything I know about marketing I learned from my kids.
At it’s most basic, honest level, building a relationship with your customers is all about doing the following things:
When my daughter was 5 years old she once quoted to me word for word an argument that my husband and I had had a […]
Lets just get the elephant in the room out of the way first.
Self promotion. Most people hate it. Everyone thinks that promoting oneself comes across as spammy and salesly and icky. Yet, as entrepreneurs, we know that if we don’t toot our own horn, then nobody will even notice our amazing business.
Does that sounds […]