Leah asked: “This year I’m focusing on visibility and, in general, telling my story. I’m running into some blocks though… in that I just simply don’t feel like my story is worth telling. Without getting long-winded, I grew up in a very happy home, with parents who taught me that I could be and […]
Facebook Pages are fast becoming a pay-to-play model. If you want people to see your posts, you have to start running ads to them. Otherwise even people who’ve liked your posts won’t always see all your posts.
Further, Facebook, in an algorithm update announced that it will prioritise posts from family and friends over posts […]
Video is HARD!
The power of video, is of course, that it grabs attention immediately, engages the senses and presents information in a stimulating way.
But here’s the thing: if you can’t make good videos, it’s probably better not to make videos at all.
Shocker? I think not!
Let me give you an example:
If you’re going to be reading […]
In economics class, I studied a phenomenon called “the law of diminishing returns” which stated that increased efforts yields better/higher results, but only up till a certain point. Once this optimal point has been reached, more effort will not actually yield in better results. In fact more effort will mean lower results. Yikes!
I know […]
Content + Marketing = Content Marketing. The first part of the process is creating content, and the second part is marketing. But often most people confuse “marketing” with distribution.
In my opinion, marketing your content can further be broken down into two parts: Distribution + Promotion.
Distribution is simply the logistics of placing your content in […]
“Sales Funnel” is often considered a dirty word in marketing, but our job here at #CMtips is to make marketing fun, authentic and non-sleazy. So we’re going to develop a sales funnel for your content that will take you from feeling icky to feeling yummy
[Tweet “Forget icky sales funnels! Say hi to yummy […]
Clarity is power. When you clearly tell your brain to go after something, it DOES!
When I decided to have a baby, suddenly all I could see were babies around me. Similarly, when I decided on the car I wanted to buy, suddenly a lot of people seemed to be driving that car on the […]
I lust after programs with cool-sounding names. And I’m not alone. Psychology tells us that giving your idea – a product, course, a book, a website, a program, a service, an app, etc – an actual and unique name will increase the chances of it being memorable and curiosity-inducing.
Let’s see how the pros do it. Watch […]