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How to Create Less, Promote More

I’m putting out this video 2 weeks after the last one. I promised you 1 video a week. But for circumstances that outmanoevered me, I had to wait 2 weeks.

This is ironic because  this episode is about creating less to avoid being overwhelmed.

Was I overwhelmed last week? Absolutely.

Did my ability to put out consistent content suffer? […]

How to Speak in your Customer’s Voice to Inspire Trust

Have you ever wondered why we listen to some people and not others?

One of the key reasons is because we typically listen to people we like and trust.

The same is true for companies. The more authentic the message, the more likely we are to pay attention to it.

When you want to REALLY connect with […]

How to Get What you Want – the Principle of Reciprocity

I’ve always been fascinated by how much of a role everyday psychology plays in marketing.

There are so many cool ways to apply basic human behaviour to become a better marketer, and today I want to share one super-cool technique with you!

It’s called the “principle of reciprocity” and psychologists believe it’s so powerful that it’s literally […]

How to Write Great Headlines for People and Search

Most of us know the power of a great headline. But have trouble getting it right.

Sometimes it’s too wordy. Other times too vague. Sometimes it doesn’t convey the essence of what we mean. Or maybe it just sounds too boring.

How great would it be if we had a formula to plug a headline into?

What about […]

Is Content Marketing some new fad? And can solopreneurs use it?

Today, we go back to basics.

Before you jump on the content bandwagon, it’s important to know that CM is not just another fad.

It’s not just the newest, coolest form of marketing (although I do think it’s pretty cool).

It’s a very sustainable, results-oriented, focused form of ethical marketing that can majorly impact your business.

It’s over […]

Why asking “How Much Content Should I Create” is the wrong question!

So you’ve decided that you’ll be using content marketing as part of your marketing efforts.

Great!

So you start to plan your content. Hmmm.

Okay, this is a lot of work, you think.

Wow, I’m going to need to create a large volume of content to keep up with [your competitor].

Dammit, screw this, I can’t create so much content!

That’s […]

3 Ways to Quickly Boost Website Traffic

I often like to say that content marketing is a long-term game – and it is. But sometimes you just want that instant gratification of knowing that you’re on the right track. Just a sign perhaps, something to tell you that what you’re doing matters to someone. That someone is listening. That your work […]

7 Ways Women Are Absolutely Natural Marketers!

Are any of these statements “so you”:

– Ugh, marketing is my least favorite activity of building a business

– I know that I have to do marketing but I really don’t enjoy doing it

– I wish there was some way I could just do what I love and create cool stuff without doing all the […]

What Are You REALLY Selling?

The other day I was sitting across from a prospective client and he said “we want to re-brand”.

“Why?” I asked him.

Because we want to sell more pizzas. Can you help us come up with a marketing slogan?

Ok, but what are you REALLY selling?

Umm, pizzas. I just told you.

No, what are you REALLY REALLY selling beyond pizzas?

[End […]

Should I Build a Personal Brand or a Business Brand?

I love that technology enables me and other entrepreneurs to work online and run a remote business. I even try and do a lot of my meetings via online tools such as Skype and Hangouts.

So in all this business-building stuff, one reason why people can connect with me online and find me easily on […]