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How to Find your Story and Tell it Compellingly

Leah asked: “This year I’m focusing on visibility and, in general, telling my story. I’m running into some blocks though… in that I just simply don’t feel like my story is worth telling. Without getting long-winded, I grew up in a very happy home, with parents who taught me that I could be and […]

5 Ways to Use Facebook Groups to Market your Biz

Facebook Pages are fast becoming a pay-to-play model. If you want people to see your posts, you have to start running ads to them. Otherwise even people who’ve liked your posts won’t always see all your posts.

Further, Facebook, in an algorithm update announced that it will prioritise posts from family and friends over posts […]

12 Things Authentic People Don’t Do On Social Media

What does it really mean to be authentic?

There’s a lot of talk about how to be authentic online and what constitutes authenticity. I want to reverse-engineer this and talk about what authentic people DON’T DO! So here are my top 12 things that makes you look inauthentic on social media.

[Tweet “If you’re trying to be […]

6 Tips to be More Personable on Video

Video is HARD!

The power of video, is of course, that it grabs attention immediately, engages the senses and presents information in a stimulating way.

But here’s the thing: if you can’t make good videos, it’s probably better not to make videos at all.

Shocker? I think not!

Let me give you an example:

If you’re going to be reading […]

How to Find your Content Sweet Spot: The Concept of MED

In economics class, I studied a phenomenon called “the law of diminishing returns” which stated that increased efforts yields better/higher results, but only up till a certain point. Once this optimal point has been reached, more effort will not actually yield in better results. In fact more effort will mean lower results. Yikes!

I know […]

6 Content Marketing Tips for Beginners

Content + Marketing = Content Marketing. The first part of the process is creating content, and the second part is marketing. But often most people confuse “marketing” with distribution.

In my opinion, marketing your content can further be broken down into two parts: Distribution + Promotion.

Distribution is simply the logistics of placing your content in […]

The Content Marketing Funnel: Create Content Using the Know Like Trust Factor

“Sales Funnel” is often considered a dirty word in marketing, but our job here at #CMtips is to make marketing fun, authentic and non-sleazy. So we’re going to develop a sales funnel for your content that will take you from feeling icky to feeling yummy :)

Join me!!

[Tweet “Forget icky sales funnels! Say hi to yummy […]

5 Steps to a Kick-Ass Content Strategy That Gets you Clear Business Results

Clarity is power. When you clearly tell your brain to go after something, it DOES!

When I decided to have a baby, suddenly all I could see were babies around me. Similarly, when I decided on the car I wanted to buy, suddenly a lot of people seemed to be driving that car on the […]

How to Share Your Content on Multiple Platforms (without being annoying)

Jess has a problem that plagues many smart entrepreneurs and marketers. She’s created an epic piece of content that she wants everyone to see, but if she shares the same post with the same wording everywhere, won’t that annoy people who follow her on more than one channel? And won’t they get turned off seeing multiple messages […]

How to Name your Ideas to Stand Out in Business

I lust after programs with cool-sounding names. And I’m not alone. Psychology tells us that giving your idea – a product, course, a book, a website, a program, a service, an app, etc – an actual and unique name will increase the chances of it being memorable and curiosity-inducing.

Let’s see how the pros do it. Watch […]