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What Are You REALLY Selling?

The other day I was sitting across from a prospective client and he said “we want to re-brand”.

“Why?” I asked him.

Because we want to sell more pizzas. Can you help us come up with a marketing slogan?

Ok, but what are you REALLY selling?

Umm, pizzas. I just told you.

No, what are you REALLY REALLY selling beyond pizzas?

[End […]

Should I Build a Personal Brand or a Business Brand?

I love that technology enables me and other entrepreneurs to work online and run a remote business. I even try and do a lot of my meetings via online tools such as Skype and Hangouts.

So in all this business-building stuff, one reason why people can connect with me online and find me easily on […]

How to Be So Interesting, People will Stop and Listen to You

Everyone wants attention.

You want the attention of your audience.

You want the attention of your kids.

You want the attention of your customers and fans.

You want the attention of your friends and peers.

When most people want attention, they talk more. Shout louder. Scream, beg, and cry for attention.

But, ironically, the key to getting attention is to […]

How to Build your First Website in 20 mins – with no coding!

I remember when I wanted my own website years ago, I had no idea of where to go or how to build one. And I’m slightly embarrassed to admit this but it took me almost 3 months to build my first website. Yeah, 3 months. I mean that’s crazy, considering that today you can […]

Is your entire biz on Facebook? Quick, do this to save your business!

Most small businesses believe that having a Facebook Page is the start of establishing a web presence. They get so comfortable with Facebook’s free model, that they forget that they are living on rented land. And then they pay the price for that forgetfulness.

Would you fool yourself into thinking that an apartment you’re renting […]

The KLT Factor: 3 Steps to Attract Customers to your Business

This might be hard to hear but here’s the thing: no one really cares about you, they just care how you can help them. So you need to understand what your target audience needs and what motivates them to buy. And then you need to convince them to do business with you.

There’s two ways […]

By |April 22nd, 2015|Categories: Content Marketing, Free Video Training|Tags: , , , |1 Comment

Marketing is Not a Department!

Marketing is not a department; its human behaviour.

Marketing is not some special thing you do in isolation of the rest of your business efforts. Marketing is the face of your brand….anyone who comes into contact with your company forms an opinion – good or bad – about it.

Marketing is not selling – it is […]

6 Inspiring Lessons I Learned from TEDxKarachi 2014

The theme of this year’s TedxKarachi – held at the Karachi Arts Council on September 27th 2014 – was “rise above”. It invoked Allama Iqbal’s couplet “khudi ko kar buland” to give the theme some direction and purpose. It also tied in the concept of one person rising above to elevate all of society […]

By |September 28th, 2014|Categories: Reviews|Tags: , , , |2 Comments

Win $5000 in GBG Stories Contest: What Do you Do When Opportunity Knocks?

It was 2009. I was all set to enter my first major online contest. This particular contest was about showcasing how I “work differently” – from home and run an online business. It was a video I was making to submit to freelancing website Elance.

In hindsight, that video, which now has 50,000+ views, gave me […]

By |July 10th, 2014|Categories: Entrepreneurships & Startups|Tags: , , |3 Comments

Tech Forum Central Asia – a trip to beautiful Almaty, Kazakhstan

I have to admit that when I first got the call – or rather the tweet – to participate as a trainer in a tech forum in Almaty, Kazakhstan, I was hesitant. It wasn’t a very popular or known place and to be honest, I wasn’t sure I wanted this to be my re-entry […]

By |June 20th, 2014|Categories: Content Marketing, Travel|Tags: |0 Comments