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Everything I Know about Marketing I Learned from my Kids

Everything I know about marketing I learned from my kids.

It’s true!

At it’s most basic, honest level, building a relationship with your customers is all about doing the following things:
1. Listening
When my daughter was 5 years old she once quoted to me word for word an argument that my husband and I had had a […]

By |October 7th, 2015|Categories: Content Marketing, Parenting|Tags: , , |1 Comment

How to Self-Promote without Being a Douche

Lets just get the elephant in the room out of the way first.

Self promotion. Most people hate it. Everyone thinks that promoting oneself comes across as spammy and salesly and icky. Yet, as entrepreneurs, we know that if we don’t toot our own horn, then nobody will even notice our amazing business.

Does that sounds […]

What is Valuable Content and How Can I Create It?

I am absolutely sick of everyone giving this “sage” advice about creating quality. “Oh you should always create quality content”, they say. “Make sure your content is valuable”, they lecture. *eyeroll*

Yeah Yeah Yeah. But what no one adds to that is: WHAT makes your content so valuable and full of quality?

That’s precisely what I’ve […]

How to Create Less, Promote More

I’m putting out this video 2 weeks after the last one. I promised you 1 video a week. But for circumstances that outmanoevered me, I had to wait 2 weeks.

This is ironic because  this episode is about creating less to avoid being overwhelmed.

Was I overwhelmed last week? Absolutely.

Did my ability to put out consistent content suffer? […]

How to Speak in your Customer’s Voice to Inspire Trust

Have you ever wondered why we listen to some people and not others?

One of the key reasons is because we typically listen to people we like and trust.

The same is true for companies. The more authentic the message, the more likely we are to pay attention to it.

When you want to REALLY connect with […]

How to Get What you Want – the Principle of Reciprocity

I’ve always been fascinated by how much of a role everyday psychology plays in marketing.

There are so many cool ways to apply basic human behaviour to become a better marketer, and today I want to share one super-cool technique with you!

It’s called the “principle of reciprocity” and psychologists believe it’s so powerful that it’s literally […]

How to Write Great Headlines for People and Search

Most of us know the power of a great headline. But have trouble getting it right.

Sometimes it’s too wordy. Other times too vague. Sometimes it doesn’t convey the essence of what we mean. Or maybe it just sounds too boring.

How great would it be if we had a formula to plug a headline into?

What about […]

Is Content Marketing some new fad? And can solopreneurs use it?

Today, we go back to basics.

Before you jump on the content bandwagon, it’s important to know that CM is not just another fad.

It’s not just the newest, coolest form of marketing (although I do think it’s pretty cool).

It’s a very sustainable, results-oriented, focused form of ethical marketing that can majorly impact your business.

It’s over […]

Why asking “How Much Content Should I Create” is the wrong question!

So you’ve decided that you’ll be using content marketing as part of your marketing efforts.


So you start to plan your content. Hmmm.

Okay, this is a lot of work, you think.

Wow, I’m going to need to create a large volume of content to keep up with [your competitor].

Dammit, screw this, I can’t create so much content!

That’s […]

3 Ways to Quickly Boost Website Traffic

I often like to say that content marketing is a long-term game – and it is. But sometimes you just want that instant gratification of knowing that you’re on the right track. Just a sign perhaps, something to tell you that what you’re doing matters to someone. That someone is listening. That your work […]