How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

I really don’t like BuzzFeed. I’m scornful of viralnova. I feel more than annoyed by the supposed feel-good site, Upworthy. Every time I see a post from these sites in my Facebook news feed (which is much more often than I’d like) I have a virtual vomit build-up inside my mouth. With headlines like, “All The Science Reasons Redheads Do That...

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5 Content Marketing Myths That Need to Die

5 Content Marketing Myths That Need to Die

In 2013 content marketing has finally progressed from a buzzword to a legitimate mainstream marketing strategy, and we can expect more such validation in 2014. If you’re a brand thinking about investing in content marketing, don’t fall for any of these content marketing misconceptions. Myth 1: Content Marketing is Easy (Compared to Other Forms of...

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How to Build Authority by Talking About Your Competitors

How to Build Authority by Talking About Your Competitors

Samsung vs. Apple. Ford vs. Chevy. Mac vs. PC. We’ve all seen these giants go head to head with each other, right? It used to be taboo to talk about your competition by name. TV ads used to proclaim the superiority of their brand versus the “leading brand”. Somewhere, somehow, that started to change and brands began to open up about their...

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How to Focus & Amplify Your Personal Brand

How to Focus & Amplify Your Personal Brand

Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). So Google yourself first. Do you like the results that come up on the first two pages of search results? Are they expected and carefully planned or surprising or even unpleasant? If you’ve completed all the SEO basics of personal branding and set up all...

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How to Be Everywhere at Once – The Art & Tools of Content Repurposing

How to Be Everywhere at Once – The Art & Tools of Content Repurposing

When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content. Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that you should have a presence on Google+,...

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9 Content Marketing Tips from Tourism Australia

9 Content Marketing Tips from Tourism Australia

Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? That was the question facing Australia back in 2010 when they embarked on their ambitious “There’s nothing like Australia” campaign. Now in 2013, Tourism Australia has the most popular destination page on Facebook, with more than 4...

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I Can’t Hire you because you’re a Woman

I Can’t Hire you because you’re a Woman

  It was the summer of 1999. I had just graduated and, like thousands of my counterparts, was looking for a job. The job market was not thriving but neither was it in decline. Armed with an MBA degree and a can-do attitude I was pretty confident I’d land a job at one of my preferred companies fairly soon.   I walked in to one of my first job interviews,...

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Marissa Mayer’s PR Mistake: Yahoo!’s Work-from-Home Debacle may not be a Remote Worker Issue At All

Marissa Mayer’s PR Mistake: Yahoo!’s Work-from-Home Debacle may not be a Remote Worker Issue At All

By now you might have heard about Marissa Mayer’s controversial move to ban all remote work at Yahoo! Inc and insist that work from home employees report to the office beginning June 2013.   The BackStory According to a leaked internal memo sent out to Yahoo! employees, their HR Manager Jackie Reses, presumably under Mayer’s directive, said: “Speed and...

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Traveling with Kids – DOs and DONTs

Traveling with Kids – DOs and DONTs

Against the odds we managed to take a vacation after 5 years and with 2 kids! All the excuses for why we couldn’t take a vacation earlier were just that – excuses. So late last year (Dec 2012) when the opportunity presented itself for a holiday and the stars lined up so to speak, we decided we’re going to go, come what may. And stuff certainly came!...

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How to Win Friends and Influence People – on Twitter

How to Win Friends and Influence People – on Twitter

My first foray on the micro-blogging platform Twitter was in March 2009 after I read a Copyblogger article about how Twitter can make you a better writer. Ever the fan of brevity and getting to the point quickly, I decided to try this network out. I have been hooked (in a good way) on twitter since then and value it higher than Facebook,  G+, Pinterest,...

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