It was 2009. I was all set to enter my first major online contest. This particular contest was about showcasing how I “work differently” – from home and run an online business. It was a video I was making to submit to freelancing website Elance.
In hindsight, that video, which now has 50,000+ views, gave me an opportunity that went beyond the contest itself. That video – because it won 2nd place in the contest – put me in touch with Elance CEO Fabio Rosatti and from there I went on to calling Elance a client and making training videos for […]
I have to admit that when I first got the call – or rather the tweet – to participate as a trainer in a tech forum in Almaty, Kazakhstan, I was hesitant. It wasn’t a very popular or known place and to be honest, I wasn’t sure I wanted this to be my re-entry (after 7 years) into international training workshops and business travel. Today, after having come back from a 5-day trip to Almaty, I can tell you that if you ever get the opportunity to go to such a tech forum, GO WITH YOUR EYES CLOSED!
Thanks to Kalsoom […]
I might have made up that statistic but there’s no denying the fact that I hit delete, spam or simply choose to ignore the vast majority of emails that I receive. Why is that?
Could it be because:
I think I’m too important to read your mail?
I don’t have time?
I don’t want to make time?
I couldn’t be bothered?
I’m not interested?
Frankly, it’s none of the above.
Have you ever emailed someone important and never received an answer back? I’ll admit I have. I’ve emailed plenty of people never to hear from them again. But i’ve also learned how to get people to […]
In 2013 content marketing has finally progressed from a buzzword to a legitimate mainstream marketing strategy, and we can expect more such validation in 2014. If you’re a brand thinking about investing in content marketing, don’t fall for any of these content marketing misconceptions.
Myth 1: Content Marketing is Easy (Compared to Other Forms of Promotion)
Content marketing relies on the Know-Like-Trust factor, and as anyone who’s ever been in any kind of relationship will attest, building trust is never easy. It takes a lifetime to build and a moment’s carelessness to destroy.
While consumer relationships with brands may not always be this […]
Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). So Google yourself first. Do you like the results that come up on the first two pages of search results? Are they expected and carefully planned or surprising or even unpleasant?
If you’ve completed all the SEO basics of personal branding and set up all your Google Authorship tags properly it’s time to move on to some big hits that will really get you noticed. Here’s some inspiration, strategies, and people you can learn from.
Basic Personal Branding Rules
Niche it Down
The first rule of thumb when you consciously start to […]
When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content.
Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that you should have a presence on Google+, YouTube, Pinterest, Instagram, et al.
Instant overwhelm, right?
Often this massive rush to start creating content is a recipe for burnout which may lead you to become demotivated. When your business is still new, you, as the solopreneur are usually […]
Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? That was the question facing Australia back in 2010 when they embarked on their ambitious “There’s nothing like Australia” campaign.
Now in 2013, Tourism Australia has the most popular destination page on Facebook, with more than 4 million loyal and highly engaged fans. According to Andrew McEvoy, Managing Director of Tourism Australia, Australia was 2012′s most popular travel destination on Facebook, Google+, and Instagram. This year’s “6 Best Jobs in the World” campaign by Tourism Australia has so far drawn […]