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How to Name your Ideas to Stand Out in Business

I lust after programs with cool-sounding names. And I’m not alone. Psychology tells us that giving your idea – a product, course, a book, a website, a program, a service, an app, etc – an actual and unique name will increase the chances of it being memorable and curiosity-inducing.

Let’s see how the pros do it. Watch […]

How to Be Real, Raw and Authentic without Going Overboard

Be authentic. Be authentic. Be authentic. Arrrghhhh!

When most entrepreneurs hear that they need to be authentic, they sometimes start over-sharing. Okay, you want authentic, here’s a video of me eating a healthy breakfast today. Now here’s a pic of me in my bathrobe…yay, I shower everyday. Ok, now I gotta IG my lunch, ya’ […]

How To Choose a Social Media Network to Focus on

How do you choose a social media network to focus on TODAY (it’s 2016 as I type this…)?

Now there’s a lot of ways to answer this question.

And if you wanted the boring answer, it would probably be to analyse each network and then see what was most suited according to your product and your offer […]

How to Market Your Business When you Have NO Money and NO Time

A reader recently asked me the million dollar question:

“Let’s say you have zero dollars to invest in marketing, not a cent. How would you get your brand out there?”
– Kellie

Glad you asked Kellie! I present to you my 8-steps in marketing your business online without spending a single penny and without it taking up […]

The Fear of Not Being Good Enough: Why Should Anyone Buy From Me?

“Why would anyone buy from me?” This question seeps into our minds in almost any profession. In any industry. And for just about any product or service.

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Okay, […]

How to Be Authentic in your Business and Marketing

THE PROBLEM: You love your business but dread marketing. The real problem then, is that you don’t equate marketing as a good thing. Years of spamming and sleazy tactics have conditioned us to believe that marketing is something to be afraid of or something to stay away from. But at the heart of it […]

Why Teaching is the New Marketing

It is REALLY hard to jump into the mindset to persuade someone to buy from you. First off, you have to have mind-blowing powers of conviction. And second, you really have to believe that your solution is the best thing since sliced bread.

And THEN you have to talk about your product constantly and how […]

Everything I Know about Marketing I Learned from my Kids

Everything I know about marketing I learned from my kids.

It’s true!

At it’s most basic, honest level, building a relationship with your customers is all about doing the following things:
1. Listening
When my daughter was 5 years old she once quoted to me word for word an argument that my husband and I had had a […]

By |October 7th, 2015|Categories: Content Marketing, Parenting|Tags: , , |1 Comment

How to Self-Promote without Being a Douche

Lets just get the elephant in the room out of the way first.

Self promotion. Most people hate it. Everyone thinks that promoting oneself comes across as spammy and salesly and icky. Yet, as entrepreneurs, we know that if we don’t toot our own horn, then nobody will even notice our amazing business.

Does that sounds […]

What is Valuable Content and How Can I Create It?

I am absolutely sick of everyone giving this “sage” advice about creating quality. “Oh you should always create quality content”, they say. “Make sure your content is valuable”, they lecture. *eyeroll*

Yeah Yeah Yeah. But what no one adds to that is: WHAT makes your content so valuable and full of quality?

That’s precisely what I’ve […]